Sponsored Jobs Webapp
Situation: Employers were unhappy with the current pay-per-click pricing model causing a high churn rate
Task: Determine what would provide better clarity of charges to employers while keeping business metrics in mind
Action: Held multiple user research sessions and reviewed CSAT feedback for what statistics employers wished to see for the sponsored job posting
Solution: Use a pay-per-application model to remove ambiguity for what an employer is paying for when sponsoring a job post. Employers care about receiving applications, not how they come in.
After gathering data from user research the top complaint was that employers couldn’t narrow down what they were paying for. Implementing an employer trackable application model increased NPS scores amongst employers.
eBook Store Persona Analysis
Situation: Projected YoY eBook sales were expected to be at 15% but fell short at 7%
Task: Determine hypothesis for what is responsible for missing the revenue mark and find a solution.
Action: Reviewed target user personas and current sales strategies which could determine where sales were being lost
Solution: Recommended an investment in tech infrastructure to provide more faster and more consistent access to books
After reviewing the target user demographic and delivery method for Two Birds, One Stone the most impactful approach that could be made is an investment in how fast the user could find what they were looking for. This could be through predictive suggestions, database search optimization, and removing friction from the purchase process.
Situation: Front end automation testing was the longest stage in the CI/CD deployment pipeline
Task: Find a faster but equally as thorough solution to front end webapp testing for our app deployment pipeline
Action: Conducted research on what would be the best solution for testing a javascript based frontend webapp with the following factors:
Integration with typescript
Testing against multiple web browsers
Ability to live inside production app codebase (not standalone)
Solution: Move from our selenium framework to Testcafe which was written in Javascript/Typescript, the same as the production code
The amount of maintenance required to maintain an entirely separate codebase for automation was slowing down development time. I lead the replacement of our automation testing suite to Testcafe which decreased the automation deployment stage time by 20%
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